Project Background
This is a traditional coffee brand in Wenzhou that has been operating for more than ten years. With the continuous renewal of the times and the development of the brand, there are more demands for the upgrading of the brand image, and a new pop-up store came into being.
Interior Renderings
A small shop with a space of only 30 square meters costs less than 100,000 yuan. Compared with the elegant space for leisure in traditional cafes, this shop is more like a small window for the brand to display to the outside world. The structure is born according to the form. Instead, form scattered seats.
The theme of the space is concentrated on the coffee itself. Passers-by are captured by the mellow coffee scent and stop to appreciate the process of brewing coffee. This is the meaning of
Mirrored stainless steel expands the visual width of the space. At the same time, the collision of metal and wood brings a perfect combination of hard and soft. The space is endowed with vivid and multi-directional perception, which can be fashionable, lively, cold, or soft. , easily, naturally.
Following the blue-yellow color scheme of the brand’s first store, in addition to considering the impact of the avant-garde color on youthful creation, it also responds to the expression of “familiarity” from old customers and uses the most direct color to evoke a sense of return. The secret of interaction between space and guests.
From the image of the four "clocks" at the front of the door to the title, the repeated elements are constantly responding to the theme. Four o'clock quarter, implying the expression of "give yourself a time to relax", coupled with the concept of "short stop" in the space.
The space is divided according to the structure, forming a space with two entrances, inside and outside. The movable doors and windows are used as partitions, and the outside extends outwards. The line of sight belongs to the rushing traffic between the roads. The interior emphasizes tranquility and concentration, and draws attention back to the taste experience of coffee itself.
Seating along the structure, the meal tray is set as a metal frame embedded in the wooden structure. In the case of insufficient seats, it can also exist in the space in the form of movable seats. In a relatively small space, the seating arrangement is as flexible as possible Form, emphasizing the consideration of functionality.
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