Jiawei Shen Black Pearl Restaurant

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Design Service Provider: Jiawei Shen Go to Homepage >>

Office Location: Chengdu, Sichuan, China, East Asia

Likes for Design Service: 0Likes

Project Name: Black Pearl Restaurant

Design Service Type: Interior Decoration Design (Floor Plan Layout, Renderings, Construction Drawings)

Project Type: Restaurant

Project Status: Complete

Project Location: China Sichuan Chengdu, Sichuan, China, East Asia

Style: New Chinese

Project Grade: Exquisite (3Star-level)

"Impression of Jincheng: The Only Black Pearl Restaurant Sichuan-style Hot Pot Brand" / Project impact

Jincheng Impression Yulin store, site selection in Yulin has been eight years, the daily visitors are endless, the surrounding residents are the most frequent repeat customers, after the transformation of Yulin block, Jijia Design was invited to Jincheng Impression Yulin store brand upgrade.

After communicating with the party A team, understand the reason why Jincheng Impression is stable to take "the only black pearl restaurant Sichuan hot pot in Sichuan Province", the brand was founded ten years ago, there are six stores in Chengdu, all of which are directly operated, do not do franchise-style "lightning" breeding, hands-on control of ingredient quality, suppliers, service models, etc., diners may not see the intention behind it, but "stable repeat customers and daily equal scenes

Brand upgrade, symbiosis and integration of old and new" / Project objective

Jincheng Impression Yulin Store, in the design, first of all to ensure the "commercial value" of Jincheng Impression, to meet the high-efficiency turnover rate, set a high density of seats, and maximize the use of space functionality. Secondly, the cost of the project and the innovation of the landing are controlled, and the "hot pot red", "old brick ash" and "wood primary color" of the original space are extracted to lay the color tone of the space

Meet the visual "new" at the same time, more thinking about the sensory "new" experience, into the Impression of Jincheng you can see each table of steaming hot pot smoke, but there will be no choking, stuffy feeling, there is no odor residue on the body after the meal, thanks to the repeated communication with the design of the fresh air equipment in the early stage, when the design scheme conflicts with the location of the equipment, through repeated coordination and experimentation

This is like Jincheng Impression's attitude towards the quality of ingredients, although it is the effort behind the lack of sight of diners, but insisting on doing each link meticulously will definitely bring good results. "Thinking about how people feel in the space", the servicer is more convenient, the diners are more convenient to eat, so that people can sit still, have memory points, and are willing to go again

Jincheng Impression Yulin Store was full on the first day of reopening, and the biggest sigh of the diners who came one after another was "Finally reopened, hungry for a few months!" "The new design of Bashidu is more suitable for dinner and banquet", and there are also elderly people with crutches "I want to set a position, my children and grandchildren come back to see me on the weekend, they like to eat this very much".

"Sensory enjoyment and long-term immersion in the hearts and minds of diners" / Project design concept

Whether it is the transformation of Yulin Neighborhood or the upgrading of catering brands, it is not the meaning of re-establishing his existence. When we lament that "modern cities are becoming more and more similar, and restaurants are becoming more and more popular", how to find the commercial value of the project and do the space for the continuation of their own style is a problem that Jijia Design considers before doing each project.

The value of commercial design lies in the analysis of brand strategy and the psychological insight of consumption, taking "user experience" and "business value" as the logical orientation, judging project positioning and audience groups, and constructing user experience scenes in the spatial layout. Combining visual and sensory, art and function, design gives business more vitality and competitiveness, "like a fish in the water, standing for a long time".

Speaking of the Jincheng impression project, under the premise of ensuring the uniform tone of the brand, different update designs have been made according to the location and surrounding environment of each store, which should be a breakthrough in the Sichuan hot pot circle. Excavating the essence of Jincheng, retaining characteristics, controlling costs and costs in innovative design, and re-installing and opening Jincheng's impression is popular, which is the mutual achievement of Party A

May we continue to uphold the design concept of "design people-oriented, looking for more spaces to see the scenery", so that this landscape "through the senses for a long time into the heart of every diner".

The value of commercial design lies in the analysis of brand strategy and consumer psychological insight, taking "user experience" and "business value" as the logical orientation, judging project positioning and audience groups, and constructing user experience scenes in the spatial layout. Combining visual and sensory, art and function, design gives business more vitality and competitiveness, "like a fish in the water, standing for a long time".

Project Background

Interior Renderings

"Impression of Jincheng: The Only Black Pearl Restaurant Sichuan-style Hot Pot Brand" / Project impact

Brand upgrade, symbiosis and integration of old and new" / Project objective

"Sensory enjoyment and long-term immersion in the hearts and minds of diners" / Project design concept

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