Project Background
As a brand experience hall for professional groups, Sheyue needs a design aesthetic in the same frequency to attract and resonate with the design crowd, and present the height and value of the brand with the combination of product and design.
Carlo Scarpa, Louis Kahn, Tadao Ando... The design language and symbols of these architectural masters are consciously embedded in the spatial details and product applications. The multi-element symbols are not posturing, but return to the society itself, inject common language and topics into the daily space, and pay tribute to those thinkers who lead design and a better life.
Brand expression in space
The brand expression of luxury in the space is completed with two lines of light and dark, and the design interaction with the target audience is realized. At the bright level, the brand attitude and understanding of contemporary design are announced by paying tribute to the masters; at the dark level, the products and modern space design are displayed through the application and details of products in such spaces. degree of fit.
The whole experience hall presents a friendly but advanced atmosphere with natural texture, extreme lines and a design language full of architectural symbols. The space of more than 400 square meters is divided into upper and lower floors. All kinds of utensils, furniture and green vegetation are properly placed in different areas of the space. Whether it is wood, stone, glass or metal, the texture and color of it all describe the spirit of natural aesthetics. The scattered layers and circuitous
Finally, a few words from Louis Kahn's review for Carlo Scarpa are quoted as the end of this article: "Beauty" is the first feeling, "art" is the first word... Design gives elements from nature Temperament... Among these elements, the nodes inspire the decoration, and the details express an admiration for the essence of nature.
Project Concept
Design is not used to conquer people, but to move people" design attitude is widely recognized by the majority of owners and industry peers
Interior Renderings
At the heart of business design is problem solving. The brand experience hall is different from the product exhibition hall. It is not for the purpose of product sampling, but to allow the audience to better experience the brand, understand the brand through this space, and strengthen the interaction and cognition between the brand and the object. To do this, first of all, we must be able to attract the target audience to come here, and secondly, we must make them resonate with the place.
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