AD ARCHITECTURE Novacolor PaintShowroom

Projectname: Novacolor PaintShowroom Designfirm:AD ARCHITECTURE (http://www.arch-ad.com/) Chiefdesigner: XiePeihe Designteam:AD ARCHITECTURE Location: Shantou, GuangdongProvince, China Area: 180m2 Mainmaterials:Stainless steel, paint, microciment, transparent film, switchableglass Designtime: March2020 Completiontime:July 2020 Photographer:OuyangYun

Design thinking/ The project is located at a mall's corner, which seems like a forgotten areabecause of its low person flow. Therefore, changing this situation is a very importantpart of the design strategy.

Novacolor was established in Italy, and originated from developing somenatural mineral paints that have a long history. The design team aims todisplay 200 paints’ textures and colors harmoniously in a 180-square-meterspace, and attract more customers through eye-catching exhibition and wonderfulexperience.

Irregular geometric lines are intertwined or separated. These contradictorylines constitute a free and open geometric plane, laying the foundation for a smoothand freely flowing space. The simple geometric volume, non-decorative elevationand the mystery of peeping through the gap present a new atmosphere for thespace. The whole spatial pattern can be imagined from small details.

Generally, a space is enhanced by proportions, shapes, material, lightand details, but this time, the focus of the space is material, which needs tobe exhibited. The space provides people with more opportunities to communicate andinteract. The natural white color, gray cement texture, silver metallic paintwall and the black travertine wall of the entrance are organically integratedin the space.

The display cabinet separated from the top is the only element thatdivides the space. The small blue ellipsoid is set at the highest point of thecorner and able to create fascinating interactions with visitors, whichemphasizes the mystery and fun spirit of the space greatly. The stacked rectangularbricks on the floor attempt to show the black metallic paint with roughtexture, intending to express the diversity of paint and various emotions. Inthis way.

The transitional space's opening is specifically downsized, which is aclue to enter a world of different emotions and styles. A small opening canstimulate people's interest and imagination. The small blue ellipsoid hung onthe top echoes with the curve of the plane and generates a strong sense ofpower.

Light is an important medium for expressing the emotion of a space. Tesionedmembrane structure is applied in a large area to emphasize the softness oflight.On the one hand, the structure enhancesthe products' lighting effect and weakens the shadow emotionally, which forms akind of dramatic silence.Onthe other hand, the light and shadow are partially intensified to express thetexture of the material and the restless feeling of the space.A repressive power is likely to bereleased.