Project Background
Romantic: someone who enjoys the comfort of home with family and friends.
Hippie: prefers more organic and sustainable materials.
Instagrammer: someone who likes to post content on social media.
Independent: a DIY enthusiast. She changes tires, drills holes in walls, and likes to be appropriately dressed for these activities.
At the back of the store, an Instagrammable space was designed so that customers could take photos at the end of their visit.
Floor Plan
Floor plan
Interior Renderings
The store had clothes that catered to various feminine styles, and my suggestion was to transform the store into an ART GALLERY, where the mannequins would become works of art with the clothes and were surrounded by objects that reflected the lifestyles of each woman.
Dreamer: sitting on a tree trunk reading books and gazing into the distance;
Festive: the one who loves to receive people and organize gatherings;
Modern Mom: the one who starts her day ready for the various tasks with her children without losing her elegance;
Executive: the one who works outside the home and needs elegant clothes that don't end the day wrinkled and without glamour.
Focus the image using the golden ratio.
Project Photos (Design Landed)
Mannequins arranged like works of art for admired by patrons entering the 'art gallery'.
Instagrammable space designed with the store's logo.
Comments
Feedback from Buyer